Duration
Feb 2022 - Oct 2023
My Role
Lead Designer
Company
Attentive
Skill Used
Visual Design
Brand Design
Coding
My Tools
Figma
HTML & CSS
Photoshop & Lightroom
About Attentive
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
My Role
As a designer at Attentive, my role entails creating sign-up units for various e-commerce brands that seek to expand their email and SMS marketing lists. Some notable brands I have collaborated with include Burt's Bees, Shapermint, Venus, and more. Through my designs, I strive to attract and engage users, ultimately driving a significant increase in valuable subscribers for our clients.
In addition to designing sign-up units, I actively collaborate with product support teams, assisting with user testing, brainstorming new features, and identifying bugs or issues within the company’s product. Furthermore, I work alongside the marketing and sales teams, creating mockups that are presented to potential clients, showcasing the capabilities and benefits of our services.
Sign Up Units
Clients increase their email and SMS lists through sign-up units and pop-ups, which serve as the initial point of interaction for online visitors. I design these units to align with the client's brand guidelines and seamlessly integrate them into their website. After client approval, I utilize Attentive's proprietary builder to develop web mockups. For larger clients with specific requirements, I create additional HTML/CSS to cater to their needs.
Mobile + Desktop Units
Instagram Story + Landing Page
Account Based Marketing Slides
Collaborating with the marketing and sales teams in Account-Based Marketing (ABM) was another important aspect of my job. As a designer, my primary focus was on creating visually appealing prototypes for sign-up units and SMS campaigns. These prototypes were carefully customized to drive sign-ups and foster engagement, effectively conveying the value proposition. I placed great emphasis on seamlessly integrating the prototypes with the client's brand guidelines, incorporating personalized content, graphics, and messaging. Overall, my role revolved around designing compelling prototypes that not only encouraged sign-ups but also engaged the target accounts through interactive SMS campaigns.
Hydrojug
North Face
Mytheresa
Theme Park
In 2022, Attentive introduced a new feature called Theme Park, addressing the challenges faced by clients with smaller teams who were unable to send out as many emails as desired. Recognizing this pain point, Attentive created a collection of diverse templates within Theme Park. These templates are designed to resonate with Attentive's clients' primary customer types and popular US holidays, enabling them to overcome resource constraints and effortlessly craft and distribute engaging emails.
